Our Vision

Any person, with a long-term disability or challenging medical condition, can benefit from a trained assistance dog. 

Our Mission

To provide assistance dogs, training and support to those with disabilities and certain medical conditions, leading to more independent and fulfilling lives. 

Our Values

• Kindness – We are kind and caring to all, ensuring the health and wellbeing of our clients and dogs are never knowingly compromised
• Family – We provide a nurturing, diverse and inclusive environment, where personal development and all are appreciated and respected.
• Dedication – We deliver a high-quality service driven by our shared commitment to saving and improving lives.
• Collaboration – We work proactively together and with others to seek new, different or more effective ways of meeting our vision and charitable goals. 

Why This Code Matters

Support Dogs is committed to fundraising that is honest, respectful, open and legal. Every person representing us — whether staff, volunteer, or partner — plays a role in upholding the trust of our supporters and the wellbeing of those we serve.

This Code sets out what is expected of everyone who fundraises in Support Dogs’ name, in line with the Fundraising Regulator’s Code of Fundraising Practice (2025).

1. Acting with Integrity

• Be truthful and transparent about Support Dogs’ work and how donations help people with disabilities and medical conditions.
• Never exaggerate or make misleading claims.
• If you don’t know an answer — say so and offer to find out.
• Always thank donors sincerely, regardless of the size of their gift. 

2. Treating People Fairly and Respectfully

• Be polite, considerate and never pressure anyone to donate.
• Respect personal space and privacy, if someone says “no”, thank them and move on.
• Always represent Support Dogs with warmth and professionalism. 
• Be mindful when speaking with children or anyone who may be vulnerable, ensure they understand and can make an informed choice.

3. Handling Donations Safely

• Follow our cash handling procedures – keep money secure and pass it to Support Dogs as soon as possible.
• Never take expenses or deductions from money collected.
• If online donations are made, ensure they go through official Support Dogs channels or approved fundraising platforms (e.g., JustGiving).
• Always issue or request receipts if needed, and record donations clearly.

4. Representing Support Dogs

• Wear your Support Dogs ID and branded clothing.
• Make sure all fundraising materials are approved by Support Dogs before use.
• Be positive ambassadors, your behaviour reflects the charity.
• Never criticise or compare other charities when fundraising. 

5. Keeping Everyone Safe

• Follow all relevant health and safety, safeguarding, and data protection guidelines and ensure Risk Assessments are completed.
• Report any concerns, incidents or complaints immediately to the Support Dogs team.
• Make sure collection buckets or stands don’t cause trip hazards or block exits.
• If photographing events, always seek consent before sharing images publicly.

6. Our Commitment to You

Support Dogs promises to:

• Treat all fundraisers with respect and appreciation.
• Provide clear guidance, materials and support.
• Use every donation carefully and responsibly.
• Be transparent about how funds make a difference. 

7. Working Together

We are one team — staff, volunteers, and partners — united by compassion and commitment. If you are unsure about any fundraising activity, please ask the relevant member of staff for help

Contact:

Fundraising Team – [email protected]

Safeguarding or Complaints – [email protected]